We just finished what I consider to be the most important thing we do every year. Harris Turer, our owner, joined our full-time staff and our interns in the Admirals locker room for a phenomenal brainstorming session for ideas of giveaways, theme nights and game operations tweaks for the upcoming season which is about three months away.

Everyone, and I will mean everyone, gives out creative ideas that help to make the entertainment of Admirals hockey as fun as possible. We won the American Hockey League’s Fan Experience Award in 2009 and our charge is to win it again. We have challenged ourselves to raise the bar and make this fantastic piece of minor league entertainment a truly unique experience that surrounds the top notch hockey product that we have been given by the Nashville Predators.

I am amazed at the creativity of our staff. I am blessed to work with these folks every day and I would tell you that our interns have had some brilliant ideas which we are going to work to implement. We are now hard at work on the schedule for the season which I would hope to have out in about a month at the very latest. Once that is finalized we will assign promotions to the schedule and roll it out for everyone here at milwaukeeadmirals.com.

Stay tuned!

Go Admirals!