Admirals Mark Aniversery of Sale

Milwaukee, WI—There isn’t an official designation for it, but today marks the five year anniversary that professional hockey in Milwaukee was saved. On April 14, 2005 Harris Turer and a group of local businessmen and community leaders announced that they would purchase the Milwaukee Admirals from the estate of the late Jane Bradley Pettit, ensuring that the Admirals would remain alive and well in the Brew City.

When Turer made it known that he was going to purchase the team, the Admirals franchise was down to four full-time employees and had seen attendance decline every season from 1996 through 2004. However, in the five seasons since, Turer and Admirals President Jon Greenberg have put the Ads back on the Milwaukee sports landscape and integrated them into the community fabric.

During this past season the Admirals drew 241,073 fans in 40 home games, an average of over 6,000 fans per game. That is greater than a 22% increase over the 197,198 fans that the team logged in the year prior to Turer acquiring the team. Since then, the Admirals have had 20 crowds in excess of 10,000 fans, including a sell-out crowd of 17,653 on April 14, 2006, the fifth largest crowd in franchise history. Plus, sponsorship revenue has also increased by a staggering 125% since the Whitefish Bay resident took the reigns of the team.

One of the charges that Turer gave the Admiral’s staff was, “We are a minor league team, let’s act like it,” and thus the team has seen an increase in the number of promotions and the entertainment at games. In the past five seasons, the Ads have given out their first bobbleheads, they have hosted national recording acts like Styx, Sugerland, REO Speedwagon, and the Dropkick Murphys, held crazy promotions like a Hairiest Back Contest, a Biggest Beer Belly Contest, and Don’t Be Like Mike Night, and added popular ticket promotions like the Private Bank Family Days and the Chipotle Fiesta Deck.

In addition the wacky promotions and high-level entertainment, under Turer’s guidance the Admirals have increased their presence in the community ten-fold, visiting sick kids at Children’s Hospital Milwaukee and handing out Thanksgiving dinners to the less fortunate among other things. The team also hosts “Reading: The Ultimate Power Play” which is a reading program done in conjunction with Milwaukee Public Schools and the Northwestern Mutual Foundation that includes monthly visits by Admirals players to the participating schools. The team has also established a charitable arm called the “Power Play Foundation,” which has given out over $200,000 to non-profit organizations in Southeast Wisconsin.

The Ads are also very active in the youth hockey scene in Wisconsin, conducting numerous clinics with Admirals players at many of the youth hockey organizations. Turer has also been instrumental in the supporting the Milwaukee Jr. Admirals and hosting a high school hockey tournament at the Bradley Center in each of the last three seasons.

“We are grateful to our fans and the entire community for all of their generous support this season,” said Admirals Governor/CEO Harris Turer. “Our entire organization has worked very hard to provide a great family entertainment experience at an affordable price. We look forward to seeing everyone at the Bradley Center for the playoffs.”

The Admirals have also been very successful on the ice during Turer’s tenure. The Admirals have made the playoffs each season, won the West Division Title twice, made it to the Calder Cup finals in 2006 and became the first franchise in the 74-year history of the American Hockey League to post seven consecutive seasons with 40 or more wins and 90 or more points. In addition, over 30 Admirals have gone on to the play in the NHL, including 2010 Olympic Gold Medalist Shea Weber.

Tonight the Admiral sets their sights on the Calder Cup Playoffs where they will square off with the Chicago Wolves in West Division Semifinals. Game one of the series will take place on Wednesday night at 7:00 pm at the All-State Arena. The Ads will host games three and four on Saturday, April 17 at 7:00 and Monday, April 19 at 7:00 pm respectively.

Fans can buy tickets for games three and four by calling Ticketmaster at (800) 745-3000 or online at www.ticketmaster.com. Groups of ten or more people receive a minimum of $2 off of each ticket. For more information or to order group tickets call the Admirals office at (414) 227-0550.

Playoff packages are still available and guarantee the same seat for all potential post-season games. For more information on playoff packages go to www.milwaukeeadmirals.com.

Admirals Sponsors

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