Ads to Play at BMO Harris Bradley Center
MILWAUKEE, WI – The Metropolitan Milwaukee Association of Commerce, the Bradley Center, and BMO Harris Bank today announced a naming sponsorship by BMO Harris Bank that will expand the name of the building to the BMO Harris Bradley Center.
The updated name will take effect immediately, with the BMO HarrisBradley Center name soon appearing on the outside of the building, on the scoreboard and other interior signage and elsewhere.
“The BMO Harris Bradley Center name will be a terrific addition to Milwaukee,” said MMAC President Tim Sheehy.
“The Bradley Center has a net annual economic impact of more than $80 million in metro Milwaukee – it’s a tremendous community asset and job creator. When we issued a call for Champions of the Community to help build a bridge from the Bradley Center to the future, BMO Harris Bank really stepped up. This sponsorship will have a big and important impact.”
“This partnership is a great fit for us, and we applaud Tim Sheehy for the incredible job he has done in rallying support from the business community. For almost a quarter century, the Bradley Center has served as metro Milwaukee’s home for premier sports and entertainment, opening its doors to millions of fans, including the region’s corporate citizens, their employees, their customers and families,” said Brad Chapin, executive vice president of BMO Harris Bank. “Sponsorship of a community treasure like the Bradley Center is a great opportunity for us to deepen our local commitment and strengthen our relationships with customers in Milwaukee and across Wisconsin. The new BMO Harris Bradley Center represents a solid, positive investment for the future, and we are proud to be associated with such a wonderful building with a glorious past.
Construction of the Bradley Center was funded through a $93 million donation by philanthropist and former Admirals owner Jane Bradley Pettit, who named the arena after her father, Harry Lynde Bradley, founder of Milwaukee’s Allen-Bradley Company.
David and Lynde Uihlein, the children of Mrs. Pettit and grandchildren of Mr. Bradley, expressed full support for the effort. “We are grateful for the community’s support in working to ensure the continued viability of the Bradley Center. And, we support solutions that preserve the integrity of our family’s gift to build the Bradley Center."