Ads, Traction Factory team up with ABCD

Milwaukee, WI— The Admirals and Traction Factory, a Milwaukee-based advertising firm, have joined forces to raise funds for ABCD: After Breast Cancer Diagnosis and raise awareness of the free, customized, one-to-one support the organization provides to women and families in our community impacted by a breast cancer diagnosis.

Traction Factory and the Admirals, through the Admirals Power Play Foundation, will contribute funds for every power play goal scored throughout the season and playoffs, and ABCD will be the recipient for the 2023/2024 season.

Admirals fans will be exposed to branded ABCD messaging three times each home game during the regular season and during the playoffs as the ABCD Zamboni resurfaces the ice at Panther Arena.  The organization will be featured during the ceremonial puck drop and as a Milwaukee Role Model during the Hockey Fights Cancer game on December 20 when the Admirals play the Iowa Wild. The organization will also be featured throughout the month of February at Admirals home games.

“The Admirals are proud to team with Traction Factory to support ABCD and the work they do,” said team president, Jon Greenberg. “What ABCD does is critical to help anyone affected by breast cancer and, in addition to scoring power play goals to raise important dollars, we hope to share their mission with our audience.”

“One in eight women will receive a breast cancer diagnosis in her lifetime. It is a statistic that is important to share and a topic that is very important to our organization” said Scott Bucher, Traction Factory president. “Helping ABCD extend messaging beyond October and Breast Cancer Awareness month while raising funds to support programming they offer is our goal. Our relationship with the Milwaukee Admirals makes them a natural partner, and Hockey Fights Cancer night is a perfect venue.”

“We were absolutely thrilled when Traction Factory reached out with this multi-pronged, creative opportunity to help raise our profile here in our hometown community,” said Ellen Friebert Schupper, ABCD Executive Director. “Breast cancer can be an overwhelming and lonely diagnosis, but connecting to someone who truly understands what you are going through can make a huge difference. By having a presence at every Admirals game this season, more people will know about ABCD and can get the support they need.”


Founded and grounded in Milwaukee in 1999 by legendary broadcast journalist Melodie Wilson Oldenburg, ABCD is a national non-profit organization headquartered in Milwaukee, WI that provides FREE, one-to-one emotional support to anyone impacted by a breast cancer diagnosis – patients, family, and friends. With 200+ volunteer Mentors around the country, ABCD creates truly personalized connections to provide hope, perspective, and encouragement when people need it most. All services are free, virtual, and available from the moment of diagnosis, through treatment, and into survivorship. ABCD supports all stages of breast cancer, including metastatic/Stage IV

Thank You to this Week’s Featured Partners