Promotions

From giveaways to ticket specials to concerts, Admirals promotions have something for everyone! Be sure to check here often as we unveil the 2026-27 promo schedule!

Saturday
Nov 7
6:00 pm

Salute to Our Military

Theme Night
▾
anthem

Join us as we honor those who have served and those currently serving! All veterans and active military receive free tickets for the game, along with their families!

Baird T-Shirt Giveaway

Giveaways
▾
t-shirt Baird

The first 2,500 fans through the gates will receive a military theme Ads t-shirt, courtesy of Baird!

Tuesday
Nov 10
10:30 am

Summerfest Winning Weekday

Ticket Special
▾
WIN WEEK LOGO 2023

If the Ads win, you win! Your ticket for the game is good for a FREE light blue or navy ticket to the next weekday game, courtesy of Summerfest!

Herbert's Best School Day Game

Theme Night
▾
Kids

What do you get when you multiply education and hockey? You get the best day of school ever! We’ll drop the puck at 10:30 am with 8,000 school aged kids in the first of two Herbert’s Best School Day Game!

Saturday
Nov 14
6:00 pm

First Responders Night

Ticket Special
▾
First Responder Logo

Half off any ticket for all First Responders. Must show applicable ID

Deer Camp Night

Speciality Jersey
▾
Camo front

We will celebrate the great Wisconsin tradition with special camo and blaze orange jerseys! We will then auction them off via silent auction and the money will be donated to the Admirals Power-Play Foundation!

Aurora Sports Health Autograph Corner

Autograph Corner
▾
AuroraHealthCareV4c-2

Two players will sign autographs after the game in the Aurora Sports Health Autograph corner!

Saturday
Nov 28
6:00 pm

Pubs 'N Pucks Pub Crawl

Ticket Special
▾
Pubs-n-Pucks Primary

Join us for our second annual Pucks ‘N Pubs Pub Crawl!

Pubs-n-Pucks Pub Pass includes:

  • Admirals Hands-Free Can Cooler
  • Drink specials on Coors Light and Sun Cruiser at participating establishments
  • Entry into Fabulous Prize Drawings

Plus, a portion of proceeds benefit the Alzheimer’s Association!

Aurora Sports Health Autograph Corner

Autograph Corner
▾
AuroraHealthCareV4c-2

Two players will sign autographs after the game in the Aurora Sports Health Autograph corner!

Tuesday
Dec 1
7:00 pm

Summerfest Winning Weekday

Ticket Special
▾
WIN WEEK LOGO 2023

If the Ads win, you win! Your ticket for the game is good for a FREE light blue or navy ticket to the next weekday game, courtesy of Summerfest!

Aurora Sports Health Autograph Corner

Autograph Corner
▾
AuroraHealthCareV4c-2

Two players will sign autographs after the game in the Aurora Sports Health Autograph corner!

Saturday
Dec 5
6:00 pm

Harley-Davidson Museum Breakaway Package

Ticket Special
▾
Harley-Davidson Museum Logo 2026 RGB Orange

For only $27, fans who purchase a ticket to the game in the Light Blue section can receive a pass to the Harley-Davidson Museum.

HD Museum Website

Aurora Sports Health Autograph Corner

Autograph Corner
▾
AuroraHealthCareV4c-2

Two players will sign autographs after the game in the Aurora Sports Health Autograph corner!

Hot Wheels Game Day!

Giveaways
▾
Hotwheels_logo copy

Buckle up, #MILhockey! Hot Wheels Game Day is coming to Panther Arena on  December 5! The first 1,000 kids 14-and-under will get a Hot Wheels Rodger Dodger car to take home!

Friday
Dec 11
7:00 pm

Ian's Student Night

Ticket Special
▾
ians

For just $15, all students who purchase a ticket to a Friday home game in the light blue section can enjoy a slice of Ian’s pizza! Pizza slice vouchers are only redeemable at Ian’s Pizza restaurant locations.

Ian's Pizza Milwaukee locations

Fair Deal Friday

Ticket Special
▾
2027_WSF

When you purchase a $24 ticket in the light blue section or a $28 in the navy section, you get a ticket to the Admirals game and a ticket to the 2027 Wisconsin State Fair!

State Fair

Kyle Marino "Rocky" Themed Bobblehead

Giveaways
▾
Marino 1

The first 3,000 fans to the game will receive a special Kyle Marino “Rocky” themed bobblehead, complete with him in an Admirals robe and fists that bobble, courtesy of Prairie Farms!

Hockey Fights Cancer

Theme Night
▾
Hockey Fights Cancer

Join us, and the entire hockey community, as we honor those are have, and are currently, fighting cancer!

Aurora Sports Health Autograph Corner

Autograph Corner
▾
AuroraHealthCareV4c-2

Two players will sign autographs after the game in the Aurora Sports Health Autograph corner!

Monday
Dec 28
6:30 pm

Harley-Davidson Museum Breakaway Package

Ticket Special
▾
Harley-Davidson Museum Logo 2026 RGB Orange

For only $27, fans who purchase a ticket to the game in the Light Blue section can receive a pass to the Harley-Davidson Museum.

HD Museum Website

Summerfest Winning Weekday

Ticket Special
▾
WIN WEEK LOGO 2023

If the Ads win, you win! Your ticket for the game is good for a FREE light blue or navy ticket to the next weekday game, courtesy of Summerfest!

First Responders Night

Ticket Special
▾
First Responder Logo

Half off any ticket for all First Responders. Must show applicable ID

Teddy Bear Toss

Theme Night
▾
Teddy Bear

Bring a new teddy bear or stuffed animal and then throw it on the ice after we score our first goal! The bears will be collected and then donated to kids in need!

Post-Game Skate

Post-Game Skate
▾
Milwaukee Admirals

Bring your skates to the game and afterwards come on down to take a lap or three around the Panther Arena Ice!

Aurora Sports Health Autograph Corner

Autograph Corner
▾
AuroraHealthCareV4c-2

Two players will sign autographs after the game in the Aurora Sports Health Autograph corner!

Wednesday
Dec 30
6:30 pm

Summerfest Winning Weekday

Ticket Special
▾
WIN WEEK LOGO 2023

If the Ads win, you win! Your ticket for the game is good for a FREE light blue or navy ticket to the next weekday game, courtesy of Summerfest!

 

Potawatomi Cowbells

Giveaways
▾
cowbell

The first 5,000 fans to the game will receive an Admirals Cowbell, courtesy of Potawatomi Casino & Hotel.

Princess Night

Theme Night
▾
PrincessNight-004

Get dressed up in your finest attire and join us for Princess Night! We will have real princesses at the game for pictures and autographs!

Saturday
Jan 2
6:00 pm

Admirals Winter Hats

Giveaways
▾
Winter Hat Giveaway

The first 4,500 fans through the gates will take home an Admirals Winter Hat, courtesy of TSMGI! (Note: hat pictured is not the hat we are giving out. That’s a previous year’s edition.)

Aurora Sports Health Autograph Corner

Autograph Corner
▾
AuroraHealthCareV4c-2

Two players will sign autographs after the game in the Aurora Sports Health Autograph corner!

Saturday
Jan 23
6:00 pm

Hockey Romance Ticket Package

Theme Night
▾
The_Well_Red_Damsel____Full_Logo_Red

Join us for chapter three of our annual Hockey Romance Night where we’ll have ten romance authors available to meet in a pre-game event!

Modern Woodman Book Drive

Theme Night
▾
FoodDrive_02

We’re collecting new and gently used books to donate to local charities!

We Energies Book Light Giveaway

Giveaways
▾
Book Light

Fans will receive a book light, courtesy of WeEnergies (quantity TBD).

Tuesday
Jan 26
7:00 pm

Summerfest Winning Weekday

Ticket Special
▾
WIN WEEK LOGO 2023

If the Ads win, you win! Your ticket for the game is good for a FREE light blue or navy ticket to the next weekday game, courtesy of Summerfest!

First Responders Night

Ticket Special
▾
First Responder Logo

Half off any ticket for all First Responders. Must show applicable ID

Aurora Sports Health Autograph Corner

Autograph Corner
▾
AuroraHealthCareV4c-2

Two players will sign autographs after the game in the Aurora Sports Health Autograph corner!

Pride Night

Theme Night
▾
1Livingstone 05 (1)

Join us in celebrating our annual Pride Night! The Pride Night ticket package includes a ticket to the game and an Admirals bucket hat!

Pride Night Bucket Hat Package

Ticket Special
▾
IMG_8185

The Pride Night ticket package includes a ticket to the game and an Admirals Pride bucket hat!

Tuesday
Feb 2
7:00 pm

Summerfest Winning Weekday

Ticket Special
▾
WIN WEEK LOGO 2023

If the Ads win, you win! Your ticket for the game is good for a FREE light blue or navy ticket to the next weekday game, courtesy of Summerfest!

Aurora Sports Health Autograph Corner

Autograph Corner
▾
AuroraHealthCareV4c-2

Two players will sign autographs after the game in the Aurora Sports Health Autograph corner!

Women in Sports Night

Theme Night
▾
Fans13

Please join us in celebrating all women in sports!

Friday
Feb 5
7:00 pm

Ian's Student Night

Ticket Special
▾
ians

For just $15, all students who purchase a ticket to a Friday home game in the light blue section can enjoy a slice of Ian’s pizza! Pizza slice vouchers are only redeemable at Ian’s Pizza restaurant locations.

Ian's Pizza Milwaukee locations

First Responders Night

Ticket Special
▾
First-Respond-350x350

Half off any ticket for all First Responders. Must show applicable ID

Friday
Feb 12
7:00 pm

Ian's Student Night

Ticket Special
▾
ians

For just $15, all students who purchase a ticket to a Friday home game in the light blue section can enjoy a slice of Ian’s pizza! Pizza slice vouchers are only redeemable at Ian’s Pizza restaurant locations.

Ian's Pizza Milwaukee locations

Fair Deal Friday

Ticket Special
▾
wisconsin-state-fair

Get a ticket to the Ads game AND a ticket to the 2027 Wisconsin State Fair for only $24!

Brewers/Ads T-Shirt Giveaway

Giveaways
▾
Brewers 300x300

The first 2,500 fans will receive a local designed co-branded Admirals/Brewers t-shirt, courtesy of the Brewers!

Badger Band Performs

Concerts
▾
UW Badger Band - 350x350

The University of Wisconsin Badger Band will perform during the game and on the ice for a very special 4th Quarter!

Saturday
Feb 13
6:00 pm

Rock Night!

Concerts
▾
Concert_08

Join us for a post-game concert with a national recording artist at Rock Night! Artist to be announced shortly!

Wednesday
Feb 24
7:00 pm

Summerfest Winning Weekday

Ticket Special
▾
WIN WEEK LOGO 2023

If the Ads win, you win! Your ticket for the game is good for a FREE light blue or navy ticket to the next weekday game, courtesy of Summerfest!

Aurora Sports Health Autograph Corner

Autograph Corner
▾
AuroraHealthCareV4c-2

Two players will sign autographs after the game in the Aurora Sports Health Autograph corner!

Major Goolsby's Cup Giveaway

Giveaways
▾
Team04 (2)

3,000 lucky fans will receive a free Major Goolsby’s cup as part of tonight’s giveaway!

Friday
Feb 26
7:00 pm

Ian's Student Night

Ticket Special
▾
ians

For just $15, all students who purchase a ticket to a Friday home game in the light blue section can enjoy a slice of Ian’s pizza! Pizza slice vouchers are only redeemable at Ian’s Pizza restaurant locations.

Ian's Pizza Milwaukee locations

Fair Deal Friday

Ticket Special
▾
2027_WSF

When you purchase a $24 ticket in the light blue section or a $28 in the navy section, you get a ticket to the Admirals game and a ticket to the 2027 Wisconsin State Fair!

State Fair

ASL Night

Theme Night
▾
Team02 (6)

Please join us in celebrating ASL Night in partnership with P-x-P!

Saturday
Feb 27
6:00 pm

Dustin Lynch Post-Game Concert

Concerts
▾
ETL Primary

Country Music Star Dustin Lynch will perform LIVE post-game in FM106/Coors Light Country Music Night!

Tuesday
Mar 9
10:30 am

Summerfest Winning Weekday

Ticket Special
▾
WIN WEEK LOGO 2023

If the Ads win, you win! Your ticket for the game is good for a FREE light blue or navy ticket to the next weekday game, courtesy of Summerfest!

Herbert's Best School Game

Theme Night
▾
Fans 1

What do you get when you multiply education and hockey? You get the best day of school ever! We’ll drop the puck at 10:30 am with 8,000 school aged kids in the first of two Herbert’s Best School Day Game!

Friday
Mar 12
7:00 pm

Ian's Student Night

Ticket Special
▾
ians

For just $15, all students who purchase a ticket to a Friday home game in the light blue section can enjoy a slice of Ian’s pizza! Pizza slice vouchers are only redeemable at Ian’s Pizza restaurant locations.

Ian's Pizza Milwaukee locations

Fair Deal Friday

Ticket Special
▾
2027_WSF

When you purchase a $24 ticket in the light blue section or a $28 in the navy section, you get a ticket to the Admirals game and a ticket to the 2027 Wisconsin State Fair!

State Fair

Bernie & Roscoe Bobblehead Giveaway

Giveaways
▾
Brewers 300x300

The first 3,500 fans will take home a combined Roscoe & Bernie Bobblehead, courtesy of the Brewers.

Saturday
Mar 13
6:00 pm

Wellness Night

Theme Night
▾
Fans03 (3)

Join us for Wellness Night!

Tuesday
Mar 16
7:00 pm

Summerfest Winning Weekday

Ticket Special
▾
WIN WEEK LOGO 2023

If the Ads win, you win! Your ticket for the game is good for a FREE light blue or navy ticket to the next weekday game, courtesy of Summerfest!

First Responders Night

Ticket Special
▾
First Responder Logo

Half off any ticket for all First Responders. Must show applicable ID

Aurora Sports Health Autograph Corner

Autograph Corner
▾
AuroraHealthCareV4c-2

Two players will sign autographs after the game in the Aurora Sports Health Autograph corner!

Friday
Mar 19
7:00 pm

Ian's Student Night

Ticket Special
▾
ians

For just $15, all students who purchase a ticket to a Friday home game in the light blue section can enjoy a slice of Ian’s pizza! Pizza slice vouchers are only redeemable at Ian’s Pizza restaurant locations.

Ian's Pizza Milwaukee locations

Nashville Night

Theme Night
▾
images (1)

Join us for Nashville Night!

PCI Mini Stick GIveaway

Giveaways
▾
Fans01 (3)

Fans will receive a free PCI Mini Stick in celebration of Nashville Night! (Quantity TBD)

Sunday
Mar 21
5:00 pm

Children's WI Charity Game

Theme Night
▾
46390

Join us for our Children’s Wisconsin Charity Game!

Children's WI Drawstring Bag Giveaway

Giveaways
▾
Team03

Kids age 14-and-under can will receive a free Drawstring Bag courtesy of Children’s WI!

Friday
Mar 26
7:00 pm

Harley-Davidson Museum Breakaway Package

Ticket Special
▾
Harley-Davidson Museum Logo 2026 RGB Orange

For only $27, fans who purchase a ticket to the game in the Light Blue section can receive a pass to the Harley-Davidson Museum.

HD Museum Website

Ian's Student Night

Ticket Special
▾
ians

For just $15, all students who purchase a ticket to a Friday home game in the light blue section can enjoy a slice of Ian’s pizza! Pizza slice vouchers are only redeemable at Ian’s Pizza restaurant locations.

Ian's Pizza Milwaukee locations

Fair Deal Friday

Ticket Special
▾
2027_WSF

When you purchase a $24 ticket in the light blue section or a $28 in the navy section, you get a ticket to the Admirals game and a ticket to the 2027 Wisconsin State Fair!

State Fair

Screamin' Sicilian Apron Giveaway

Giveaways
▾
images

3,000 fans will receive a free Admirals apron courtesy of Screamin’ Sicillian!

Saturday
Mar 27
6:00 pm

sAdmirals Ticket Package

Ticket Special
▾
Emo Logo

Starting at just $45 you’ll get a ticket to the game, which includes a post-game concert with Mayday Parade, and an exclusive sAdmirals Belt Bag!

Mayday Parade Concert

Concerts
▾
MP_SSS-25

EMO Stars Mayday Parade will perform LIVE post-game, in the Admirals Concert Series!

Saturday
Apr 3
6:00 pm

Battle of the Badges

Theme Night
▾
Fans05 (3)

Join us for our annual Battle of the Badges Night!

Children's WI Youth Jersey Giveaway

Giveaways
▾
46390

Kids age 14-and-under will receive a free youth hockey jersey courtesy of Children’s Wisconsin!

Saz's/WI State Fair Team Photo Exit Giveaway

Giveaways
▾
images

Fans will receive a free Team Photo courtesy of Saz’s and the Wisconsin State Fair!

Sunday
Apr 4
5:00 pm

Roscoe's Birthday

Theme Night
▾
Roscoe04

Join Roscoe and all his friends as we celebrate his Birthday, courtesy of Herbert’s Best!

Wednesday
Apr 7
7:00 pm

Aurora Sports Health Autograph Corner

Autograph Corner
▾
AuroraHealthCareV4c-2

Two players will sign autographs after the game in the Aurora Sports Health Autograph corner!

Sendik's Dog Day

Theme Night
▾
Dog05

Join us for another Dog Day courtesy of Sendik’s!

Friday
Apr 9
7:00 pm

Harley-Davidson Museum Breakaway Package

Ticket Special
▾
Harley-Davidson Museum Logo 2026 RGB Orange

For only $27, fans who purchase a ticket to the game in the Light Blue section can receive a pass to the Harley-Davidson Museum.

HD Museum Website

Ian's Student Night

Ticket Special
▾
ians

For just $15, all students who purchase a ticket to a Friday home game in the light blue section can enjoy a slice of Ian’s pizza! Pizza slice vouchers are only redeemable at Ian’s Pizza restaurant locations.

Ian's Pizza Milwaukee locations

Brewers Ticket Offer

Giveaways
▾
Brewers 300x300

Fans will receive a special ticket offer for a 2027 Brewers game! (Quantity: TBD)

MKE Appreciation Night

Theme Night
▾
44487ed8fba0f2b82d9d5c8e9a98ed4b9d67f7c75e21d8b1a6cda1869e8697fd

Join us for Milwaukee Appreciation Night!

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