Milwaukee, WI—More promos are here! We are excited to reveal the second phase of our 2022-23 promotional schedule today which features many of the team’s signature events like the Admirals Concert Series, unique bobbleheads and fun giveaways.

To see a complete list of the promotions click here.

As in most seasons, the team’s promotional schedule is highlighted by the Admirals Concert Series, presented by Toyota, Coors Light, Landmark Credit Union, and Lee Jeans, where national recording acts perform LIVE after the team’s game. Best of all, the concerts are free with a game ticket.

This year’s Concert Series kicks off on Saturday, January 28^th when Country Music Star Scotty McCreery will hit the stage after the Ads battle the Grand Rapids Griffins. Then in March the Ads will host shows on consecutive nights beginning with Russell Dickerson on March 10^th and the very next night, March 11^th,  Dropkick Murphys return for their first gig at an Ads game in 10 years. The final show in the 2023 Admirals Concert Series will be Stone Temple Pilots, who hit the stage after the Ads game against Chicago on April 14^th.

In addition, for as little as $25 fans can purchase an on-ice pass which allows them exclusive access to watch the concert from ice-level directly in front of the stage. These are on-sale now for shows in the Admirals Concert Series.

The University of Wisconsin Marching Band will also put on a post-game performance, a Fourth Period if you will, when they make their annual visit to Panther Arena on Friday, January 27^th, courtesy of Pegasus Partners. Before hitting the ice for the Fourth Period, the world renowned band will play from the stands before and during the game as well.

In addition, Wisconsin Legend Pat McCurdy will perform in the Jägermeister Shot and a Goal Bar before and after the game on Tuesday, December 27^th.

The team also has a pair of unique bobblehead giveaways on tap this season beginning March 17^th with one of Admirals Captain Cole Schneider and it commemorates his 500^th career AHL point, an accomplishment he achieved earlier this season. These will go to the first 2,500 fans, courtesy of Wrangler Jeans. Then on Friday, April 7^th the first 3,000 fans will take home a bobblehead of Bender, the Ads Hockey Dog, courtesy of PCI.

Bender’s bobblehead will coincide with the team’s second Sendik’s Dog Day. On April 7^th fans can bring their pups to the game for just $5 and $3 from each of those tickets will be donated back to HAWS Waukesha. Human tickets start at $17.

The team’s annual Charity Game will be on February 19^th when tickets are priced as low as $5 and then $3 from every ticket will be donated to Children’s Wisconsin.

The Ads will have many great giveaways this season including Admirals trading cards, courtesy of Lee Jeans, for the first 2,000 fans at all Tuesday home games (Nov. 22, Nov. 29, Dec. 27, Jan. 31 and Mar. 7). All fans will take home an Admirals 2023 Calendar courtesy of WeEnergies on December 17^th; the first 5,000 fans receive an Admirals Cowbell from Potawatomi Hotel and Casino on December 30^th; on February 3^rd the first 2,500 fans get a clear Ads/Brewers fanny pack; Palermo’s presents an Admirals Hockey Stick Pizza Grabber on February 10^th for the first 3,000 fans; kids 14 and under receive an Ads toothbrush holder from Children’s Wisconsin on February 19^th; and all fans take home an Admirals Team Picture on April 16^th courtesy of Saz’s and the Wisconsin State Fair.

Salute to Wrestling will be on Saturday, January 7^th when we welcome in legendary wrestlers Stan Hansen, Earl Hebner, Victoria, and Lex Luger to sign autographs and take pictures with fans.

The team has many popular theme nights set for this year including Kids Carnival Night on November 26^th, Salute to Seinfeld celebration of Festivus with Kevin McDonald (Denim Vest Guy) on December 14^th, Free the UFO Night on December 21^st, Superhero and Princess Night on December 27^th, Wizard Night on January 18^th, Salute to Nashville, featuring a visit from Predators mascot GNASH on January 28^th, Pride Night on January 31^st, Boy Scout Night on February 3^rd, Salute to Shorsey/Canada Night on February 18^th, Next Generation Day on February 19^th, 414 Day on April 14^th and Fan Appreciation Day on the regular Season Finale, April 16^th.

The Admirals will add other promotions, giveaways, and entertainment as the season continues. Check back here for the latest information. As always, all promotions and entertainment are subject to change without notice.