Milwaukee, WI—The Admirals announced the first phase of their 2026-27 promotional schedule today which features many of the team’s signature giveaways, promotions and entertainment that the team excels in providing.
The promo schedule kicks off at the home opener on Saturday, October 10th at 6 pm against the Texas Stars when all fans take home a magnet schedule for the 2026-27 season, courtesy of Pepsi.
The Admirals are once again excited to celebrate Hocktoberfest and all things German culture on Friday, October 16th at 7 pm against the Colorado Eagles. In addition, fans can purchase a Hocktoberfest Ticket Package that will include an Admirals Stein, a beer at Panther Arena and a beer at Old German Beer Hall and a ticket to the game!
All the good boys & girls have a chance to take in a game with their humans, for Sendik’s Dog Day. On Saturday, October 17th at 6 pm fans can bring their dogs to the game for just $5, and $3 from each dog and human companion ticket sold will be donated to HAWS of Waukesha.
This season marks the 25th anniversary of the Admirals joining the American Hockey League and to celebrate the team is giving out retro t-shirts with the logo we wore in 2001-02 for the first 4,000 fans on October 23rd, courtesy of Gruber Law Offices.
The Admirals are also proud to offer all Veterans and active military personnel and their families free tickets to the team’s game on Saturday, November 7th with our Salute to the Military Night. This is the 21st year that the team has proudly hosted this special night. In addition, the first 3,000 fans will take home an Admirals Military themed t-shirt, courtesy of Baird.
On Saturday, November 14th the team will wear specialty hunting camouflage and blaze orange jerseys for Deer Camp Night. The jerseys will be auctioned off via silent auction and the proceeds will benefit the Admirals Power Play Foundation, the team’s charitable arm.
The first bobblehead of the year will be on Friday, December 11th as the team celebrates the 50th Anniversary of the movie Rocky. The first 3,000 fans will take home a bobblehead of Ads tough guy Kyle Marino wearing an Admirals robe, complete with bobbling fists, courtesy of Prairie Farms.
The Admirals will host their annual Teddy Bear Toss on Monday, December 28th at 6:30 pm when fans are encouraged to bring in new stuffed animals and then throw them on the ice when the team scores their first goal. The stuffies will be collected and then donated to charity to help kids in need.
On December30th, also a 6:30 pm start, the team will host Princess Night with appearances from multiple princess who will take pictures with fans and the first 5,000 people will take home an Admirals Cowbell, courtesy of Potawatomi Casino & Hotel.
One of the team’s most popular giveaways will take place on Saturday, January 2nd when the first 4,500 fans take home an Admirals Winter Hat, courtesy of TSMGI. Plus, Milwaukee’s very own Pat McCurdy will bring his unique performance to the game. He’ll play before and after the game in the Coors Light Chill Zone, located in the south end of Panther Arena.
Once again, the Admirals are proud to offer a pair of School Day Games, presented by Herbert’s Best Candy. On November 10th and March 9th the team will drop the puck at 10:30 am, while entertaining in excess of 8,000 local students. The game is a great opportunity for a fun and educational look at hockey and the business of pro sports.
Winning Weekdays are back for another season! For any Monday through Thursday home game, if the Admirals win all fans in attendance can redeem their ticket for a free one to the next weekday game. With 11 weekday home games there is the potential for a lot of free hockey!
Ian’s Pizza Student Nights are back again this season at Panther Arena. At every Friday home game high school and college students can get ticket and a slice of Ian’s Pizza (redeemable in restaurant only) for just $15.
The Harley Davidson Museum and the Ads have teamed up to offer the Breakaway Ticket Package, which includes a ticket to select games and a ticket to the Harley Davidson Museum for just $27.
In addition, the Ads and the Wisconsin State Fair are pleased to bring Fair Deal Fridays back where fans can receive a ticket to select Friday night home game and a ticket to the 2027 Wisconsin State Fair for just $24.
The remainder of the promotional schedule, including the popular Admirals Concert Series, will be released in the coming weeks. You can stay up-to-date on the latest happenings by clicking here. As always, all promotions and entertainment are subject to change without notice.
Single game tickets for next season will go on sale on Wednesday, September 9th while Season Ticket Members and Build-Your-Own-Plan and groups of 10 or more can buy tickets immediately.
